The Johnnie Walker King George V Lunar New Year Tiger Edition has been announced by the distiller as a limited-edition offering that will provide consumers with a way to enjoy a premium snifter in celebration of the namesake occasion.
The scotch contains some of the rarest scotches found in the brand's reserves including a handful that are housed inside its closed Port Ellen distillery. This gives the spirit a sweet profile with smoky aromas that are followed by notes of Mediterranean fruits, orange and spices such as cinnamon, raisins and figs with a creamy mouthfeel on the palate.
The Johnnie Walker King George V Lunar New Year Tiger Edition comes packed in a gift box with bespoke artwork that highlights the Bai Ze, which is a mythical creature that symbolizes nobility, virtuousness and protection from evil.
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
Trend Themes
1. Premium Lunar New Year Spirits - Opportunity for distillers to create limited-edition premium spirits using a mix of rare and unique flavor profiles that cater to Lunar New Year celebrations.
2. Custom Lunar New Year Packaging - A chance for brands to offer visually appealing packaging that highlights the Lunar New Year animal symbol, like the Bai Ze in Johnnie Walker's Tiger Edition.
3. Increasing Popularity of Whiskey in Asian Markets - Expanding markets in Asia offer a potential opportunity for whiskey brands to market limited-edition Lunar New Year spirits.
Industry Implications
1. Alcohol - Distillers can capitalize on Lunar New year celebrations by introducing unique, premium spirits that cater to customers who celebrate the occasion.
2. Packaging - Brands can offer custom-designed packaging to appeal to Lunar New Year celebrations and increase sales among consumers celebrating the occasion.
3. Marketing - Whiskey brands can expand their reach in Asia by leveraging the increasing popularity of whiskey in the market and marketing limited-edition Lunar New Year spirits to meet growing demand.