The John Varvatos Spring 2012 menswear collection shown at Milan Fashion Week exhibited a handsome mix of rustic fabrics and rugged aesthetics made suitable for modern urban warriors. The line still took cues from women's fashion, infusing floral patterns into suiting and finishing outfits with accessories like long scarves or satchels; however, this isn't the feminized menswear we've seen from other designers in previous seasons.
Indeed, the John Varvatos Spring 2012 contains many pieces that even a man's man will love. Perfectly tailored trousers, patriotic scarves and basic yet comfortable sweaters are just some of the pieces that will appeal to those who prefer a more masculine look. I especially like the tan and neutral-hued blazers shown at Milan Fashion Week.
Rustic Men's Streetwear
The John Varvatos Spring 2012 Menswear Collection at Milan Fashion Week
Trend Themes
1. RUSTIC FABRICS - The use of rustic fabrics in menswear presents an opportunity for designers to create a rugged and masculine aesthetic.
2. URBAN WARRIORS - The rise of urban warrior-inspired fashion opens up opportunities for brands to create streetwear collections with a rugged and stylish edge.
3. MASCULINE LOOK - The demand for more masculine fashion options provides an opportunity for designers to create tailored pieces and basic yet comfortable attire for men.
Industry Implications
1. MENSWEAR - The menswear industry can capitalize on the trend of incorporating rustic fabrics and rugged aesthetics in their collections.
2. FASHION DESIGN - Fashion designers can explore the concept of urban warriors and incorporate masculine elements into their designs to create innovative streetwear collections.
3. ACCESSORIES - The accessories industry can benefit from the trend of adding scarves, satchels, and other masculine accessories to complement the rustic menswear aesthetic.