Jockey is now introducing Jockey Generation exclusively at Target as a line of underwear and loungewear with styles for the whole family. The collection introduces more than 50 styles, including t-shirts, sleepwear and socks that are versatile, comfortable and effortless to wear. The family-friendly line also includes mini-me styles that help adults and kids to coordinate the styles that they sport.
Some of the standout products that can be found in Jockey Generation include women's underwear made with material derived from recycled plastic bottles and the Jockey Diamond Cushion Comfort socks for arch support.
Beyond supporting families with its Jockey Generation line, Jockey also supports the Jockey Being Family Foundation with every purchase, which helps to educate and support adoptive families with the resources they need.
Family-Friendly Underwear Lines
Jockey's Jockey Generation Offers Styles for the Whole Family
Trend Themes
1. Family-friendly Underwear - Jockey introduces a line of underwear and loungewear with styles for the entire family with eco-friendly options for women’s underwear and comfort socks with arch support.
2. Mini-me Styles - Jockey Generation introduces mini-me styles for adults and kids to coordinate the styles they sport.
3. Socially-responsible Shopping - Jockey supports the Jockey Being Family Foundation with every purchase, which supports adoptive families with the resources they need.
Industry Implications
1. Apparel - Jockey Generation introduces a family-friendly line of underwear and loungewear, including t-shirts, sleepwear, and socks; potential for eco-friendly offerings.
2. Retail - Jockey Generation is exclusively available at Target, enticing customers to shop for all their family’s underwear needs in one convenient location.
3. Social Impact - Jockey Being Family Foundation, supported by Jockey, works to educate and support adoptive families with the resources they need; potential for other companies to link purchasing with social impact.