Back in September, Justin Timberlake took part in a Jimmy Fallon hashtag skit, showing just how ridiculous the overuse of hashtags can get. This month, Jimmy Fallon teamed up with Jonah Hill for '#Hashtag2' to make the point again.
There is some #realtalk that goes on between Jimmy and Jonah, but it's soon followed by crazy hashtags like #justwatchedprisonerofazkaban, #gettingmywizardon, #harrypotter and some throwbacks that references movies and TV shows that were around before the time of Twitter. Just like the first video, the hashtags are just as zany, but not uncommon on Twitter. Quest shows up in a Hall & Oates shirt yet again to conclude the video by telling the pair to give it a rest with the hashtags.
Hashtag Conversation Visuals (UPDATED)
The Second Jimmy Fallon Hashtag Skit Stars Jonah Hill
Trend Themes
1. Overuse of Hashtags - There is an opportunity for a disruptive innovation that simplifies or automates hashtag usage, reducing the need for excessive and irrelevant hashtags.
2. Hashtag Humor - There is an opportunity for a disruptive innovation that creates comedic content related to hashtags, attracting viral attention and engagement.
3. Throwback References - There is an opportunity for a disruptive innovation that leverages nostalgia by incorporating references to old movies and TV shows in a modern context using hashtags.
Industry Implications
1. Social Media - The overuse of hashtags on social media platforms presents opportunities for innovative tools and features that optimize hashtag usage and improve user experiences.
2. Entertainment - The popularity of hashtag skits like Jimmy Fallon's presents opportunities for the entertainment industry to create more engaging and viral content through the use of hashtags.
3. Marketing - The use of hashtags in viral content showcases opportunities for marketers to leverage hashtag trends and incorporate them in their campaigns to increase brand awareness and engagement.