The prevalence of social media in dining settings has resulted in restaurants taking more creative risks to artfully experiment with their menu offerings, creating unique variations of classic treats --like the gorgeously crafted, deconstructed Jil Jil Jigarthanda that's available at the Permit Room in Bangalore, India.
Jil Jil Jigarthanda is a cool beverage that originated in the streets of Madurai and translates roughly to "Cool Heart." Although many variations of sweet but simple drink exist, the basic ingredients include milk, almond gum, sarsaparilla root syrup, sugar and ice-cream.
Bangalore's Permit Room puts a playful spin on the classic treat, as the chefs re-hydrate the concoction into a jelly-like substance. Various ingredients are then added on top of the jelly base, and served to the diner with a side of reduced milk in flavors of Rose or Nannari.
Deconstructed South Indian Beverages
Bangalore's Permit Room Serves a Unique Jil Jil Jigarthanda
Trend Themes
1. Deconstructed Beverages - Restaurants are taking creative risks to deconstruct classic beverages, resulting in unique menu offerings.
2. Playful Twists on Classic Treats - Restaurants are experimenting with playful twists on classic treats to create unique variations.
3. Social Media-driven Creativity - The prevalence of social media in dining settings is driving restaurants to be more creative and experimental with their menu offerings.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is room for experimentation with classic treats and flavors to create unique offerings and tap into the social media trend.
2. Hospitality - The hospitality industry can benefit from adding creative and playful twists to classic menu offerings, as it is a way to stand out and appeal to social media-driven clientele.
3. Food Tech - Food tech can help enable the creation of deconstructed beverages, as new technology can be leveraged in the kitchen to create innovative confections and dishes.