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Mogens Lassen Designs New Minimal Jäger Lounge Table for MENU

Danish designer Mogens Lassen first created the Jäger Lounge Table back in 1941 when he was commissioned by a merchant named Jäger to create a coffee table design. Now design studio MENU has spent the past 2 years creating this folded furniture with this as the inspiration.

Ensuring that it meets modern design languages as well, the new Jäger Lounge Table is made with a solid wood frame held together by seamless joints. It has a warp-free veneer tabletop and brass fittings to ensure that it is durable and has longevity. Every oiled oak or oiled walnut design is complete with a brass plaque detailed with engravings that read its own serial number to give a unique touch.
Trend Themes
1. Foldable Lounge Tables - There's an opportunity for creating space-saving multitasking furniture for small apartments or mobile workspaces.
2. Durable Minimalist Furniture - With an emphasis on longevity and seamless joints, this trend could revolutionize outdoor furniture and reduce the need for constant replacements.
3. Branded Classic Designs - Creating a line of designer furniture that's rooted in classic designs and adding unique branding touches could lead to a high-end market and new product lines.
Industry Implications
1. Furniture Design - Incorporating wooden frames, seamless joints, foldable designs, and branding touches into contemporary furniture designs could revitalize the furniture industry.
2. Interior Design - Incorporating branded classic designs with contemporary elements could appeal to a niche market in the interior design industry.
3. Home and Garden Retail - Creating a high-end line of long-lasting wooden furniture with strong branding and unique touches could lead to a new sales market and product category.

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