Following changes to the brand's distribution strategy, Pandora continues to make big changes to its jewelry store designs across the world.
The new store design was set up to better facilitate staff and consumer interaction, using updated "evolution jewelry fixtures," more space to move about, as well as a less formal feel. Counters are now strategically placed so that shoppers are able to stand beside a sales associate, rather than having a barrier between them. Wall-mounted display cabinets set up like photo frames subtly reference the power jewelry has to make lasting memories.
For the grand opening of the store, Pandora encouraged in-store engagement with photo booths and life-size jewelry towers where guests who spent more than $150 were eligible to pull a drawer from the unit and receive an additional piece of jewelry. So far, this new jewelry store design for Pandora concept stores has been rolled out overseas and in four locations across the United States.
Open-Concept Jewelry Shops
Pandora's New Jewelry Store Design Increases Interaction
Trend Themes
1. Interactive Jewelry Store Designs - Creating open-concept jewelry shops that prioritize staff and consumer interaction.
2. Evolution Jewelry Fixtures - Incorporating updated fixtures that enhance the experience of browsing and purchasing jewelry.
3. In-store Engagement Experiences - Encouraging customer engagement through interactive features like photo booths and special promotions.
Industry Implications
1. Retail - Exploring how open-concept designs and interactive elements can enhance the customer experience in jewelry stores.
2. Interior Design - Developing innovative fixtures and layouts that promote staff-consumer interaction in retail environments.
3. Promotional Marketing - Creating unique in-store experiences, such as interactive photo booths, to increase customer engagement and sales.