Jeremy Gutsche was recently interviewed by Maggie Mason of Mighty Girl as a part of Trend Hunter's participation in Gap's "Born to Fit" campaign. Maggie interviewed Jeremy about his passion for trend spotting and innovation, and even got him to dish on a few of the trends that are on his radar. Here's a snippet of the interview:
After years of trend immersion, Jeremy has developed a pretty good eye for what will hit. Common themes are creativity, elements of shock or suprise, and of course, the naughty factor. "I'm more happy to see when I am wrong [about a trend]," he says. "We're looking for all of the little sparks that could capture viral attention, and to be surprised is actually rewarding."
You can check out Maggie Mason's full interview with Jeremy Gutsche on MightyGirl.com.
Jeremy Gutsche is Born to Rebel for Gap and Maggie Mason of Mighty Girl
Jeremy Gutsche Is Born To Rebel For Gap And Maggie Mason Of Mighty Girl
Trend Themes
1. Trend Immersion - The trend of immersing oneself into multiple creative sources can lead to uncovering new and innovative ideas.
2. Shock Factor - Including a shock element in products or marketing campaigns can create buzz and potentially go viral.
3. Surprise Rewards - Developing products or campaigns that surprise and exceed consumer expectations can lead to long-term brand loyalty and increased sales.
Industry Implications
1. Marketing and Advertising - Incorporating elements of shock and surprise in marketing campaigns can disrupt traditional advertising strategies.
2. Product Design - Incorporating trends from various industries and combining them in unique ways can result in innovative and disruptive products.
3. Fashion and Retail - Staying current with trend immersion and incorporating shock elements into designs and products can attract and retain a younger, trend-focused consumer base.