The Jennifer Lopez 'Glowing' perfume is the singer and actress's 18th fragrance and set to launch in the United States this year. To promote the new scent, J.Lo, photographer Sølve Sundsbø and creative director Olivier Van Doorne have come together to create this sexy ad, in which Lopez poses completely in the buff, glistening within what looks like a golden orb.
As for the fragrance, the Jennifer Lopez 'Glowing' perfume is a step beyond J.Lo's first perfume, Glow, which was launched in 2002 -- it's "darker and sexier," says the star. The new fragrance, which comes in a bottle that actually glows, offers a natural, earthy and floral scent with notes of bergamot, mandarin and cypress. And because there's a "hint of violet in it," the perfume also has a slight lavender hue to it.
The Jennifer Lopez 'Glowing' scent will be launched in May of this year and sold exclusively at Kohl's stores.
Gleaming Fragrance Campaigns
Jennifer Lopez 'Glowing' Perfume Features a Light-Up Bottle
Trend Themes
1. Light-up Perfume Bottles - Opportunity for fragrance companies to innovate and create unique packaging experiences with light-up perfume bottles.
2. Dark and Sexy Fragrances - Potential for perfumers to develop fragrances that embody a dark and sexy vibe, appealing to a specific market segment.
3. Celebrity-driven Fragrance Campaigns - Opportunity for marketing collaborations between celebrities, photographers, and creative directors to create captivating perfume campaigns.
Industry Implications
1. Fragrance - Perfume companies can capitalize on the trend of light-up perfume bottles by incorporating innovative and visually striking packaging designs.
2. Fashion - Fashion brands can explore the concept of dark and sexy fragrances as potential extensions of their existing product lines, targeting a specific consumer aesthetic.
3. Retail - Retailers can leverage the popularity of celebrity-driven fragrance campaigns by partnering with exclusive distribution deals to attract customers seeking unique and limited-edition scents.