Gathering with family over the holidays often sparks meaningful reflection on shared history, stories, and the generations that came before, and this Thanksgiving, Jennie-O and MyHeritage partnered to help families across America explore their roots.
Building on the Jennie-O Thanksgiving Roots and Recipes campaign announced this fall, this initiative invites consumers who purchase a Jennie-O Whole Turkey to redeem three months of free access to MyHeritage by submitting their receipt online. On the site, consumers can also look through a collection of recipes from around the world that have their own stories and history.
In this spirit, Jennie O recently hosted a first-of-its-kind Thanksgiving dinner on Ellis Island, featuring flavorful turkeys and dishes prepared to represent over 80 countries.
Holiday Heritage Partnerships
Jennie-O and MyHeritage are Helping Families Explore Their Roots
Trend Themes
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Cultural-gastronomy Exploration — Consumers are increasingly interested in exploring diverse recipes that reflect their cultural heritage and share a deeper family connection.
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Ancestry-driven Marketing — Brands are leveraging genealogical services to engage customers by connecting products with personal heritage narratives.
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Heritage-integrated Celebrations — Collaborations between food brands and ancestry platforms are transforming holiday gatherings into opportunities for cultural and historical reflection.
Industry Implications
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Food and Beverage — The food and beverage industry is being reshaped by partnerships that combine culinary experiences with cultural heritage exploration.
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Genealogy Services — The integration of genealogy services with consumer goods is opening new avenues for companies to deepen customer engagement.
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Culinary Tourism — The rise of heritage-inspired dining experiences is driving culinary tourism, appealing to consumers’ growing interest in authentic cultural narratives.