Jeng, a brand based in Montauk, presents a notable expansion to its product lineup by introducing a new series of ready-to-drink sparkling THC cocktails. Jeng's sparkling THC cocktails are thoughtfully infused with a microdose of 3mg of legal hemp-derived THC and 6mg of CBD. These beverages are skillfully crafted using all-natural ingredients to help consumers "relax, reconnect, and recenter."
The new lineup consists of the 'Spicy Blood Orange Margarita,' 'Rhubarb Cucumber Spritz,' 'Paloma,' and 'Moscow Mule.'
"We crafted Jeng as an upscale summer essential for mindful sipping at the beach or the bar, that allows you to control your buzz without compromising the cocktail experience," co-founder Nicole Bray shares. "As a working mom, I could no longer afford to battle two-day hangovers. [...] It was important that we create a full-flavored, microdosed THC beverage that all adults could try, not only experienced cannabis consumers."
Fruit-Forward THC Cocktails
Jeng Launches the New Sparkling THC Cocktails in Four Vibrant Flavors
Trend Themes
1. Sparkling THC Cocktails - Creating new opportunities for cannabis-infused beverages that offer a controlled and flavorful experience.
2. Microdosing THC and CBD - Meeting the demand for low-dose cannabis products that provide relaxation and wellness benefits.
3. Mindful Cannabis Consumption - Catering to health-conscious consumers seeking alternative ways to unwind and destress.
Industry Implications
1. Beverage - The beverage industry can explore the addition of THC-infused options to attract a new segment of consumers.
2. Cannabis - The cannabis industry has an opportunity to develop innovative and flavorful THC and CBD-infused products.
3. Hospitality - The hospitality industry can incorporate Sparkling THC Cocktails into their offerings, catering to the growing trend of cannabis-infused experiences.