Hartley’s 10 Cal Jelly snacks now have a fresh new look that help to convey the way people can lead healthy, balanced lives and still say yes to snacks. While dieting and healthy living can sometimes seem limiting and restrictive, the brand is on a mission to help people see the joys of celebrating choice and embracing balance. Pearlfisher, which refreshed the brand's look, says that it worked to create "a brand that celebrates the opportunity to say yes to pudding for those who otherwise have to say no.
Across product packaging and marketing for this product from Hartley’s, a hidden spoon can be seen in the "O" and zero characters. Accented by colorful images of fresh fruit, the jelly snack cups present varieties like Strawberry, Orange, Mango & Passion Fruit and Raspberry.
Low-Calorie Jelly Snacks
Hartley's 10 Cal Jelly Supports Balanced and Non-Restrictive Lifestyles
Trend Themes
1. Healthy Snacking - There is an opportunity for brands to promote the idea of healthy snacking that supports people in leading balanced lifestyles, without feeling restricted.
2. Low-calorie Foods - There is a growing trend towards low-calorie foods that allow people to enjoy their favorite snacks without the guilt.
3. Personalized Packaging - Personalized packaging that incorporates unique design elements can help brands stand out on crowded retail shelves and appeal to target audiences.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry have an opportunity to create low-calorie snack options that appeal to health-conscious consumers, while still satisfying their cravings.
2. Fitness and Wellness - Fitness and wellness industries can promote the idea of balanced lifestyles that include healthy snacking as a way to support overall health and well-being.
3. Packaging and Design - The packaging and design industry can collaborate with food and beverage brands to create personalized and unique packaging that attracts consumers and reinforces brand values.