To build upon the inherently playful nature of Jell-O, The Kraft Heinz Co. is launching Jell-O Play and introducing it as "a toy you can eat."
The Jell-O Play kits come in many different types that include plastic molds, edible stickers and shapely cookie cutters, all of which encourage imagination and interactivity. All of the kits come in at less than $5 and come in fun ocean, jungle and construction themes.
With the new Build & Eat Kit, kids will be able to use gelatin just like LEGO building blocks. Kids will also find themselves inspired by the kit containing Edible Stickers, which includes instant pudding mix in chocolate "edible mud" and vanilla "edible sand" flavors.
Playful Gelatin Kits
Jell-O Play Snacks Encourage Creativity by Mixing Snacktime and Playtime
Trend Themes
1. Food-play Integration - Innovative food products that incorporate play components that enhance creativity and interactivity.
2. Edible Toys - Innovative toys and playthings that can be intentionally consumed as food items.
3. Imaginative Food Kits - Innovative food kits that offer a range of options for children to build their own edible creations.
Industry Implications
1. Food and Beverage - Opportunities to create unique food and snack products by integrating playful and imaginative elements.
2. Toy and Game - Opportunities to develop playful products and games that incorporate edible components and encourage creativity.
3. Education and Learning - Opportunities for educational programs that use imaginative food kits as interactive teaching tools.