The Jeep 'Call of Duty: Modern Warfare 3' campaign has been launched by the Jeep brand to promote the 2012 Jeep Wrangler. The campaign, which comprises print, broadcast, billboards and social media, centers on the new slogan, "The toughest vehicle in the world. Any world."
The commercial, shown here, is called 'Any World' and features a scene directly from the game, while print ads for the Jeep 'Call of Duty: Modern Warfare 3' campaign include cool 3D elements. In addition, the brand's social media element comprises what is called the 'Jeep Ops Sweepstakes,' a draw that gives Jeep Facebook fans the chance to win the very first 2012 Jeep Wrangler: Call of Duty: MW3 Edition. The random drawing only requires that visitors complete an online entry form, says Popsop.
Video Game Auto Advertising
Jeep 'Call of Duty: Modern Warfare 3' Campaign Includes a Giveaway
Trend Themes
1. Video Game Auto Advertising - The trend of video game auto advertising is disrupting the traditional methods of promoting vehicles through billboards and television ads and is allowing brands to reach a younger, tech-savvy audience.
2. Social Media Sweepstakes - Sweepstakes campaigns on social media like Jeep's 'Jeep Ops Sweepstakes' are becoming an increasingly popular way for brands to engage their audience and increase brand loyalty through incentivization.
3. 3D Elements in Advertising - The use of 3D elements in print advertising is allowing brands to create more interactive and engaging ads that stand out from traditional print ads.
Industry Implications
1. Automotive - The automotive industry has an opportunity to reach younger generations through innovative marketing strategies such as video game auto advertising that combines a popular form of entertainment with brand promotion.
2. Gaming - The gaming industry can tap into the trend of video game auto advertising to create unique in-game advertising opportunities that allow brands to connect with consumers in an immersive way.
3. Marketing and Advertising - The marketing and advertising industry has an opportunity to utilize social media sweepstakes campaigns and 3D elements in print advertising as effective methods to increase audience engagement and brand loyalty.