The branding for Yojoki Tea looks to honor the tradition of Japanese tea drinking to help identify the perceived benefits and beauty therein. Designed by Ariel Di Lisio of Argentina, the Yojoki Tea branding segments the product using carefully designed packaging that treats each bud or blend as an honored item.
Consumer products are often created to be consumed and disposed with a focus more on convenience often being observed. The Yojoki Tea tea branding encourages one to take their time opening each layer and practice relaxation techniques before and while enjoying the Japanese tea hidden within.
The ornate branding for Yojoki Tea features an array of design elements that are all interconnected to convey the sense of time and care that was put into it.
Honorary Japanese Tea Branding
Yojoki Tea Packaging Pays Homage to the Tradition of Tea Drinking
Trend Themes
1. Slow Consumption - The Yojoki Tea packaging encourages slow consumption and relaxation techniques while enjoying the product.
2. Honoring Tradition - The Yojoki Tea branding aims to honor the tradition of Japanese tea drinking and could inspire similar branding in other industries.
3. Interconnected Design Elements - The ornate and interconnected design elements of the Yojoki Tea packaging could inspire new design trends in product packaging and branding.
Industry Implications
1. Tea - The Yojoki Tea branding could disrupt the traditional tea market by emphasizing the importance of tea traditions and relaxation techniques.
2. Packaging - The intricate and unique packaging design of Yojoki Tea could lead to disruptive innovations in product packaging in various industries.
3. Consumer Goods - Yojoki Tea's focus on honoring tradition and encouraging slow consumption could inspire similar branding initiatives in other consumer goods industries.