Japanese Neon Lamp fights actually consist of two wrestlers beating the sushi out of each other with their weapon of choice: the neon lamp bulb.
This is a great sport for those who yawn at UFC or professional boxing because there's no way you can fall asleep watching this! Take a look through the gallery above for pictures, but be warned that they will make you cringe.
Implications - With the popularization of violent sports such as Ultimate Fighting Championship, target audiences of sports want to see more dramatic events unfold. Therefore, more extreme methods, concepts and ideas are introduced to the sport in an effort to captivate the current audience as well as grab the attention of other target audiences.
Light Bulb Wars
Japanese Neon Lamp Fights
Trend Themes
1. Extreme Sports Entertainment - Expanding on the popularity of violent sports, there is an opportunity for the development of extreme sports that push the boundaries of entertainment and captivate audiences.
2. Weapon-based Competitive Events - The neon lamp fights highlight the potential for weapon-based competitive events that offer a unique and visually striking form of athletic competition.
3. Spectacle and Shock Value - As audiences crave more dramatic events, there is room for disruptive innovation that focuses on creating spectacles with high shock value to engage and entertain viewers.
Industry Implications
1. Sports Entertainment - The sports entertainment industry can explore opportunities to integrate extreme sports and weapon-based competitive events into their programming to attract new audiences and keep existing fans engaged.
2. Event Production and Promotion - Companies in the event production and promotion industry can capitalize on the demand for spectacles and shock value by creating and marketing unique and visually stunning athletic competitions.
3. Athletic Gear and Equipment - As weapon-based competitive events gain popularity, there is a potential disruption in the athletic gear and equipment industry to design and manufacture specialized gear for these unique sports.