This lingerie-and-swimwear shoot titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists.
In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.
Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.
Highway Sunbathing
'Jana' by Michael Novoselov Ditches the Pool for the Parkway
Trend Themes
1. Sexually-charged Advertising - Opportunity for companies to generate interest, controversy, and brand awareness through sexually-charged advertising.
2. Urban Fashion Shoots - Opportunity for fashion brands to embrace urban settings for photo shoots, creating a unique and captivating aesthetic.
3. Unconventional Marketing Campaigns - Opportunity for companies to break away from traditional advertising methods and explore unconventional marketing campaigns.
Industry Implications
1. Fashion - Opportunity for fashion brands to leverage sexually-charged advertising and urban fashion shoots to attract customers.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to help companies develop unconventional marketing campaigns that generate attention and brand awareness.
3. Media and Entertainment - Opportunity for media and entertainment companies to capitalize on the controversy and buzz generated by sexually-charged advertising campaigns.