The Jammie Dodgers Apple & Blackcurrant Burst biscuits are a nostalgic treat arriving in the UK market to provide shoppers with a delicious new option to try out this summer.
The biscuits feature notes of apple and blackcurrant in every bite, and will be right at home alongside the original Raspberry Jam option. The biscuits come in at 78-calories each to make them an easy treat for portioned indulgence, while also featuring no artificial flavors, colors, GMOs, sweeteners or hydrogenated fats in the recipe. The biscuits are launching in 140-gram pack for £0.75 and have a vegan-friendly recipe.
Trade Marketing Director at FBC UK Colin Taylor spoke on the Jammie Dodgers Apple & Blackcurrant Burst biscuits saying, "Biscuits remain one of the few categories where shoppers are willing to spend money on treats. Shoppers often turn to the brands they know and love, purchasing trusted, well-known brands in the Fox’s Burton’s Companies portfolio for premium ‘me-time’ treating moments."
Nostalgic Jam-Filled Biscuits
Jammie Dodgers Apple & Blackcurrant Burst Have 78-Calories Each
Trend Themes
1. Nostalgic Treats Resurgence - Opportunity to create and market nostalgic treats with a modern twist
2. Low-calorie Indulgence - Growing demand for portioned indulgence products with fewer calories and clean labeling
3. Vegan-friendly Snacks - Rising preference for plant-based products across snack categories
Industry Implications
1. Food and Beverage - Opportunity to create new snack options that cater to consumers' demand for nostalgic treats, low-calorie indulgence, and vegan-friendly options
2. Retail - Opportunity to capture consumers with nostalgic snacks in the retail sector
3. Food Manufacturing - Opportunity to align with consumer preferences by offering plant-based products and clean-label snacking options