The Jamii platform is Coca-Cola's new sustainability initiative. The platform was recently launched to represent regional environmental, social, and governance strategies in Africa. Coca-Cola anchored its plans to preserve water, manage waste, and empower women and youth economically with help from the Jamii platform.
According to Coca-Cola's Africa president Bruno Pietracci, the soft drink giant is committed to making a difference. The brand aims to find more efficient water usage methods with the help of its new platform. It will look into options such as recycling or reusing water in markets where its technologies allow. In addition, Coca-Cola aims to use 50 percent recycled materials in its packaging by 2030. Overall, the brand showcases the importance of finding innovative sustainable alternatives.
Branded Sustainability Platforms
Coca-Cola's Jamii Platform Focuses on Sustainability in Africa
Trend Themes
1. Sustainability Platforms - Brands can create their own platforms to showcase their commitment to environmental, social, and governance strategies, provide transparency, and engage customers.
2. Water Usage Efficiency - Innovative solutions such as recycling or reusing water can help companies reduce their water usage and achieve their sustainability goals.
3. Recycling in Packaging - Companies can make a positive impact on the environment by incorporating more recycled materials into their packaging and aiming to achieve higher percentages over time.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can use sustainability platforms to showcase their commitment to sustainable practices and educate consumers on responsible consumption.
2. Waste Management Industry - Companies in the waste management industry can provide innovative solutions for water recycling and waste reduction, partnering with brands to help them achieve their sustainability goals.
3. Packaging Industry - Companies in the packaging industry can provide more eco-friendly options for their clients, helping them incorporate more recycled materials into their packaging and achieve their sustainability targets.