The Cheeky Burger is a gourmet beef sandwich put together by The Epicureans that will feature an upscale take on the traditionally fast casual menu item that incorporates peanut butter, liquor and jam toppings to provide a sophisticated combination of flavors. The dish will be featured at the Islington Night Market to shoppers roaming the vendors.
The burger opts for both familiar and more sophisticated food pairings to create a sandwich that is familiar with unexpected flavor reversal. This is found in the classic beef patty that is then topped with unlikely ingredients such as a peanut butter spread for an added note of saltiness. The savory flavor is juxtaposed with the addition of a Jack Daniels-infused jam.
Boozy Spread Burgers
The Cheeky Burger Features Peanut Butter and a Liquor-Infused Jam Toppings
Trend Themes
1. Gourmet Fast Food - The trend of incorporating high-end ingredients to traditional fast food can offer an opportunity for disruptive innovation in the food industry, as consumers look for more sophisticated options.
2. Unconventional Flavor Combinations - Innovative flavor combinations, such as the use of peanut butter and liquor-infused jams, can attract consumers and create disruption in the condiment industry.
3. Alcohol-infused Food - The trend of infusing food with alcohol can create new opportunities for disruptive innovation in the food and beverage industry, as consumers seek unique culinary experiences.
Industry Implications
1. Fast Food Chains - Traditional fast food chains can adopt the gourmet fast food trend and experiment with unconventional flavor combinations to stay competitive and attract new customers.
2. Condiment Producers - Condiment producers can capitalize on the trend of unconventional flavor combinations and offer unique and innovative products, such as peanut butter and liquor-infused jams.
3. Food and Beverage - The trend of alcohol-infused food can offer new opportunities for disruptive innovation in the food and beverage industry, as companies explore new ways to create unique culinary experiences for consumers.