The concept jam jars and branding for María Marmalade are quite contemporary, but take their inspiration from the origins of how the fruit spread was first named. It was said that when Queen Marie I of Scotland fell ill, she was fed a mixture of sugar and oranges by doctors and the name "marmalade" came from people saying "Marie est malade" (Marie is sick.)
Inspired by this legend, María Marmalade by Habla Estudio México is both regal and extremely feminine, with delicate typeface choices, illustrated watercolor flower motifs on labels and the lids of the jars, which accentuate the sumptuous natural colors of the preserves. Truly, this decadent jam packaging would be fit for a queen.
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
Trend Themes
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Industry Implications
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