Continuing its ongoing Angry Birds promotion, McDonald’s Singapore has now added Jalapeño Chicken Nuggets to its menu. The new Chicken McNuggets flavor joins the chain's current lineup of Angry Birds-themed dishes, which include the crimson-hued Super Red Burger and the ultra-sweet Lemon Custard McFlurry.
The new Jalapeño Chicken Nuggets consist of all-white meat chicken seasoned with a blend of spicy paprika and smoky black pepper. The flavorful new nuggets are available as part of the chain's Angry Birds Combo Box promotion, which includes three regular nuggets and three spicy nuggets. The idea behind the fiery new flavor is to mimic the angry attitude of the characters from the new Angry Birds movie.
The latest McDonald's promotion demonstrates how the chain continues to use new menu items to mark the release of upcoming films.
Ultra-Spicy Chicken Bites
McDonald’s Jalapeño Chicken Nuggets Celebrate the New Angry Birds Movie
Trend Themes
1. Movie-themed Food - Creating food items inspired by movies can attract customers and promote new film releases.
2. Spicy Flavors - Incorporating spicy elements into existing menu items can add variety and appeal to customers.
3. Limited Edition Combos - Offering limited edition combo meals can drive sales and create a sense of urgency among customers.
Industry Implications
1. Fast Food - Fast food chains can explore movie tie-ins and new flavor variations to enhance their menu offerings.
2. Movie Industry - Movie studios can collaborate with fast food chains to promote their films and reach a wider audience through exclusive menu items.
3. Food Retail - Food retailers can create limited edition combo meals to attract customers and drive sales during promotional periods.