Featured in the magazine's Spring/Summer 2012 issue, the Jake Shortall Open Lab editorial stars the British badboy. Sporting an abundance of street-savvy casuals, Jake is a vision in youthful wardrobe selects inspired by an English punk-rock aesthetic.
From comfy pullovers and color-blocked shirts to oversized kilts, this rowdy and raw shoot is spontaneous and filled with personality. Styled by Open Lab's fashion director Nickque Patterson, Jake is a vision in statement logo tees, vibrant shorts and low-rise trousers.
Photographed by Diana Chire, the Jake Shortall Open Lab editorial features gritty portraits lensed in a playground setting. The model stands, lounges and jumps in a fun shoot that will remind you of the freedom of your childhood days.
Rowdy Playground Pictorials
The Jake Shortall Open Lab Magazine Editorial is Raw
Trend Themes
1. Street Style Photo Shoots - Opportunities abound for fashion magazines and brands to showcase their clothing lines in dynamic, outdoor settings.
2. Punk-inspired Fashion - Designers can capitalize on the renewed interest in punk rock fashion by creating styles that riff on the classic era while still incorporating modern elements.
3. Grungy Youthful Attire - There is a growing demand for clothing lines that lean into the rebellious, experimental looks of punk rock and grunge while still retaining their own unique style and identity.
Industry Implications
1. Fashion Photography - There is ample opportunity in the fashion industry for photographers to showcase their talent by crafting photo shoots that capture rebellious and unique styles in dynamic outdoor settings.
2. Streetwear Fashion - Clothing lines that draw inspiration from punk rock and grungy 90s fashion have the potential to appeal to younger customers who are looking for unique, expressive clothing choices.
3. Youth-oriented Marketing - Incorporating a raw, youthful aesthetic in branding and marketing campaigns can help companies appeal to a younger generation of consumers who value authenticity and individuality.