The 2019 Jaguar XJ was discontinued in July, however, the company will be making one more special-edition version of the vehicle in honor of its 50th anniversary. The ‘Jaguar XJ Collection Special Edition’ will be limited to 300 makes, each with a price point of $86,025 USD. The car is currently available in the United States, and the company stated that it will not become available in other markets.
The limited-edition XJL model is available in three different colors including 'Santori Black,' 'Yulong White,' and 'Racing Green.' It also has 20-inch wheels in Jaguar's 'Satin Grey' colorway. Special branding was included in the design, where the tread plates read ‘XJ Collection.’
Farewell Special Edition Cars
One Last Version of the Jaguar XJ Will Be Released in the US
Trend Themes
1. Special Edition Vehicles - Opportunity for car manufacturers to release limited-edition versions of their models to celebrate milestones and create exclusivity.
2. Limited Availability - Potential to create demand and exclusivity by restricting the availability of a product to a specific market.
3. Branded Design Features - Chance for companies to incorporate special branding elements in product designs to enhance uniqueness and commemorate special occasions.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of releasing special edition cars to generate excitement and increase sales.
2. Luxury Goods - Luxury brands can explore the opportunity of limited availability to create a sense of exclusivity and demand among their target customers.
3. Design and Branding - Design and branding agencies can offer their expertise in creating unique and memorable design features for special edition products.