The Jack Link’s Peperami Tender Jerky has been launched by the brand as a new meat snack option for consumers who are on the hunt for convenient food options with a high protein content.
The meat snack comes in two flavor options including Original and Hot, and are characterized by their flavorful profile and ready-to-eat style that can be enjoyed almost anywhere. The jerky is packaged in resealable packaging that enables it to be eaten throughout the day instead of in one sitting to address the increasing number of consumers snacking continuously.
Marketing Manager at Peperami Pavan Chandra spoke on the new Jack Link’s Peperami Tender Jerky saying, "We are delighted to introduce our range of new Peperami Tender Jerky to the category and offer shoppers more choice within this thriving sector. As the category is experiencing considerable growth currently, our new ready-to-eat jerky provides a great opportunity for retailers to drive sales within their current meat snacks portfolio whilst also providing shoppers with a convenient post-workout or afternoon protein snack."
Tender Prepackaged Meat Snacks
The New Jack Link’s Peperami Tender Jerky Comes in Two Flavors
Trend Themes
1. Convenient Meat Snacks - Opportunity for brands to create prepackaged, ready-to-eat meat snacks that cater to the increasing demand for convenient and portable protein-rich foods.
2. Continuous Snacking - Potential for snacks with resealable packaging that allow consumers to enjoy them throughout the day, tapping into the trend of continuous snacking.
3. Expanding Meat Snacks Market - Growing market for meat snacks presents an opportunity for retailers to offer a wider variety of options and drive sales within the meat snacks portfolio.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop innovative resealable packaging solutions for snacks to enable continuous consumption.
2. Protein Food Products - Disruptive innovation opportunity: Create new and convenient protein-rich food products to cater to the demand of on-the-go consumers.
3. Retail - Disruptive innovation opportunity: Expand meat snacks portfolio by introducing new and unique meat snack products to tap into the growing market.