The new Jack Link’s beef jerky has been unveiled in the UK as part of the brands move to help educate consumers and keep them feeling confident in their choice of the premium meat product.
The packaging features a streamlined look and proudly conveys nutritional information on the front including the 100% lean beef profile and the high protein content that it contains. The packages also feature a heritage-inspired design that conveys a sense of rusticity to the consumer and help them to recognize, in a subtle way, the rich history of the brand.
Speaking on the new packaging, Marketing Manager at Jack Link's, Pavan Chandra, said, "We think this brand new packaging will be more appealing to our consumers. Following the launch of our biltong range earlier this year, we are keen to provide shoppers with a more streamlined look and feel for the full Jack Link’s snacking range, making it easier for shoppers to identify our brand."
Consumer-Educating Jerky Packaging
The New Jack Link’s Packaging Conveys Quality and Heritage
Trend Themes
1. Streamlined Packaging - The new packaging trend focuses on a streamlined look, making it easier for consumers to identify and choose the product.
2. Heritage-inspired Design - The use of heritage-inspired design in packaging creates a sense of rusticity and helps consumers recognize the brand's rich history.
3. Consumer-educating Packaging - Packaging that conveys nutritional information and transparency helps educate consumers and instill confidence in their product choice.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on disruptive innovation opportunities by incorporating streamlined packaging and heritage-inspired designs to enhance consumer experience and brand recognition.
2. Consumer Goods - In the consumer goods industry, adopting consumer-educating packaging can provide a competitive edge by promoting transparency and nutritional information to build consumer trust and confidence.
3. Marketing and Advertising - The marketing and advertising industry has the opportunity to leverage the trend of streamlined packaging and heritage-inspired design to create compelling brand stories that resonate with consumers and drive sales.