Randomevent works in collaboration with Mizuno on a new collection designed for the Fall/Winter 2022 season entitled 'IT'S BOTTOM OF THE 9TH.' The new collection is made with inspiration from baseball, capturing the same energy as the final moments of the last inning. It is described by the brand as an attitude that "encourages people to always have the faith to win and the drive to move forward even in the face of adversity."
The seasonal collection features a range of athleisure silhouettes and earthy tonal looks. Some of the notable pieces in the range include the waffle-knit sweaters, the clouded hoodies, or the varsity jackets that are made from seersucker and leather. It is also joined by a co-branded Wave Solar marathon running shoe.
Baseball-Inspired Fall Fashion
Randomevent and Mizuno Join on IT'S BOTTOM OF THE 9TH Capsule
Trend Themes
1. Athleisure Fashion - The trend of mixing athletic and leisure styles provides opportunities for disruptive innovation in comfortable and functional apparel.
2. Collaborative Design - Collaborations between fashion brands and sports companies offer disruptive innovation opportunities for unique and bold designs.
3. Nostalgic Fashion - Nostalgic fashion trends, such as baseball-inspired designs, provide disruptive innovation opportunities to blend classic styles with modern looks.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the athleisure and nostalgic fashion trends to create innovative and trendy designs.
2. Sportswear and Equipment - The sportswear and equipment industry can collaborate with fashion brands to create unique and functional apparel and accessories.
3. Athletic Footwear - Athletic footwear companies can partner with fashion brands to create co-branded shoes that combine style and performance features.