Nike introduces a new tonal iteration of the Air Max 97 sneaker model for the season with the new Italy colorway palette that joins the roster. The new theme celebrates the European country through a golden palette throughout the base foundation of the silhouette.
It is designed by Christian Tresser and has a sheen coat throughout with the classic waves over the shoe along with leather overlay accents. It has a mesh base for a touch of breathability with additional details including the bright red Swoosh detail for branding and the white stripe that adds some tonal contrast. There are also the colors of the Italian flag on the heel pull tabs and at the tongue.
Italy-Inspired Tonal Lifestyle Sneakers
Nike Gives the Air Max 97 Sneaker an Italy Colorway
Trend Themes
1. Tonality in Footwear Design - Nike's tonal iteration of the Air Max 97 sneaker in Italy colorway showcases a trend towards tonality in footwear design.
2. Cultural Celebration Through Color - Nike's Italy-inspired Air Max 97 sneaker highlights a trend towards cultural celebration through color in fashion and footwear design.
3. Minimalism in Sneaker Design - The sleek, tonal design of Nike's Air Max 97 Italy sneaker exemplifies the trend towards minimalism in sneaker design.
Industry Implications
1. Footwear - The release of Nike's Italy-inspired Air Max 97 sneaker presents an opportunity for footwear companies to innovate in tonal design and cultural celebration.
2. Fashion - The trend towards cultural celebration through color in fashion, as exemplified by Nike's Italy-inspired Air Max 97 sneaker, presents an opportunity for fashion brands to incorporate this trend into their collections.
3. Streetwear - The minimalist design of Nike's Air Max 97 Italy sneaker represents an opportunity for streetwear brands to incorporate this trend into their apparel and accessories collections.