The 'Iron Grill' restaurant in Sydney considers itself the Che Guevara of the restaurant world; a guerrilla mindset that wishes to promote the idea of healthy fast food. This message is made clear through the restaurant's focus on grilled food and its health benefits compared to other forms of cooking.
Pushing this message even further is the Iron Grill's outstanding packaging. Each piece of packaging, from paper-wrapped bottles, paper bags and cutlery boxes are grill marked. Even a simple, functional paper sleeve which secures its takeout box continues this wonderful grill-marked theme.
Apart from creating a clear focus for its product, Iron Grill reinforces that with a distinct packaging aesthetic. The well thought out packaging further expands the restaurant's brand, and more importantly, its message.
Grill Mark-Themed Packaging
The 'Iron Grill' Restaurant in Sydney Has a Distinct Brand Identity
Trend Themes
1. Distinct Packaging Aesthetic - Restaurants can create a stronger brand identity by developing a unique packaging aesthetic that reinforces their message.
2. Emphasis on Grilled Food - Restaurants can differentiate themselves by promoting the health benefits of grilled food compared to other forms of cooking.
3. Healthy Fast Food Movement - Restaurants can join the growing trend of promoting healthy fast food with a guerrilla mindset.
Industry Implications
1. Fast Food - Fast food restaurants can improve their branding and messaging through unique packaging designs and a focus on healthier food options.
2. Packaging - Packaging companies can provide more creative and customizable designs for restaurants looking to enhance their brand identity and message.
3. Health and Wellness - The health food industry can further promote the benefits of grilled food and help drive the healthy fast food movement.