Iconic Scottish carbonated drink brand Irn-Bru's new beverage packaging, developed by Consultancy JKR, is designed with the clear and present aim of communicating the ideals of strength and vitality within an industrial artistic scheme.
What makes this particular sort of beverage packaging stand out on store shelves is the fact that it embraces a clean and crisp design with less imagery and deliberately reduced shadows. The new design maintains the longstanding depiction of a "strong man" character, although it has now been redrawn to put forward a refreshed image, and relocates it to the center of the packaging space.
Irn-Bru's new branding sceme is designed to be flexible across different kinds of beverage offerings including cans, bottles and external packaging, ensuring that it doesn't interfere with the functionality of the packaging in any way.
Industrial Beverage Packaging
Irn-Bru's Beverage Packaging Depicts Strength and Vitality
Trend Themes
1. Clean and Crisp Design - There is an opportunity for packaging companies to innovate in the beverage industry by adopting clean and crisp designs with less imagery and reduced shadows.
2. Refreshed Branding - The beverage industry can benefit from refreshing and reimagining iconic brand characters to create a refreshed image and appeal to consumers.
3. Flexible Packaging - Packaging companies can disrupt the industry by creating flexible packaging designs that can be used across different beverage offerings, maintaining functionality while embracing a consistent brand identity.
Industry Implications
1. Packaging - The packaging industry could explore opportunities to innovate in the beverage sector by developing clean and flexible designs that communicate strength and vitality to consumers.
2. Beverage - Beverage companies have the potential to disrupt the market by refreshing their branding strategies and incorporating clean and crisp designs that appeal to modern consumers.
3. Consultancy - Consultancy firms can provide valuable expertise to beverage brands seeking to revamp their packaging and branding strategies, helping them communicate their values of strength and vitality in an industrial artistic scheme.