Revolution’s ‘Makeup Revolution IRL Filter Longwear Foundation’ is a vegan, cruelty-free buildable foundation that comes in 30 unique shades. The formula contains niacinamide, an ingredient that balances the skin, and avoids any oils that can cause breakouts and irritation. The formula is long-lasting, designed to provide up to 16 hours of wear time to get consumers through their day. The name derives from the claim that the foundation mimics the look of a digital filter, giving the wearer a perfectly smooth base.
Each foundation shade comes with varying undertones to give the consumer more confidence when selecting the right shade. The blendable formula can be worn lightly on top of the skin, or layered for a fuller coverage base.
The ‘Makeup Revolution IRL Filter Longwear Foundation’ from Revolution can be shopped on the brand’s website.
Long-Lasting Buildable Foundation
The 'IRL Filter Longwear Foundation' Provides 16 Hours of Wear
Trend Themes
1. Vegan and Cruelty-free Cosmetics - There is an opportunity to disrupt the cosmetics industry by creating vegan and cruelty-free makeup products, especially foundation, as consumers become increasingly aware of animal welfare and environmental issues.
2. Long-lasting Makeup - The trend of long-lasting foundation opens up opportunities for brands to create formulas that provide consumers with a smooth base that lasts all day, catering to those who are always on-the-go.
3. Customizable Shades - Cosmetics brands can create formulas with varying undertones to cater to a wider range of skin tones, providing a more inclusive beauty industry that embraces diversity.
Industry Implications
1. Cosmetics - There is potential for companies to disrupt the cosmetics industry by creating products with unique formulas that cater to conscious consumers who also want the best value for their money.
2. E-commerce - The rise of e-commerce allows for companies to easily reach a larger consumer base, making it easier for customers to discover and purchase products that align with their values.
3. Beauty Technology - The use of technology in beauty products can lead to the creation of innovative formulas, such as digital filters, that mimic the looks consumers crave and make them feel confident in their own skin.