Screaming Banshee is a strong stout produced by the Irish Craft Brewery Co that boasts an eye-catching, mythical label design. The dynamic branding identity for Screaming Banshee was created by Brandcentral, while the illustration portion of the label was done by Steve Doogan, who drew inspiration from the myth of Medusa.
Interestingly, the opportunity for collaboration on the Screaming Banshee label design came about in an unconventional way. Printing company Label Tech was looking to form a partnership with a successful craft brewery to showcase their premium printing capabilities in the form of a label. The label went on to win the top award at the annual Irish Print Awards and showcases the bold metallic embossing capabilities of Label Tech's printing technology.
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
Trend Themes
1. Eye-catching Label Designs - Craft breweries can explore unique label designs that capture consumer attention and differentiate their products in the market.
2. Collaborative Partnerships - Printing companies can form partnerships with craft breweries to showcase their printing capabilities and create mutually beneficial marketing opportunities.
3. Premium Printing Technologies - Craft breweries can utilize advanced printing technologies, such as bold metallic embossing, to enhance the visual appeal of their beer labels.
Industry Implications
1. Craft Brewery - Craft breweries can leverage creative label designs and collaborative opportunities to establish unique brand identities and attract consumers.
2. Printing - Printing companies can explore partnerships with craft breweries to showcase their printing technologies and expand their client base within the craft beer industry.
3. Graphic Design - Graphic designers specialized in label design can find opportunities to create eye-catching and innovative designs for craft brewery products, contributing to their success in the market.