For its newest investing campaign, Stash tapped 90-year-old Instagram influencer Baddie Winkle to share how consumers can not only "invest in a fabulous future" but live their best life every day.
For its newest promotion, the mobile investing app is showing how easy, accessible and fun investing can be by offering $10 for consumers to invest in their Stash Retire account.
According to Stash, two-thirds of Millennials aren’t saving for the future as they have a difficult time making financial plans for a point so far ahead in the future. This new campaign puts an emphasis on both of-the-moment enjoyment and long-term financial planning to "Retire Like a Baddie." As part of the campaign, consumers have the chance to visit Stash's site and discover their "future self."
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
Trend Themes
1. Accessible Investing - The Stash campaign highlights the ease and accessibility of investing, appealing to young adults who may be hesitant to start saving for the future.
2. Influencer Marketing - By partnering with 90-year-old Instagram influencer Baddie Winkle, Stash showcases the power of influencer marketing to reach and engage with Millennials.
3. Financial Planning for Millennials - The campaign recognizes the challenge Millennials face in making financial plans for the distant future, and seeks to motivate them by emphasizing the importance of long-term financial planning.
Industry Implications
1. Fintech - The Stash campaign demonstrates innovative approaches within the financial technology industry, by providing a user-friendly and engaging investing platform.
2. Marketing and Advertising - The success of Stash's influencer marketing campaign highlights the potential for creative and impactful marketing strategies that resonate with target audiences.
3. Personal Finance - The campaign addresses the specific needs of Millennials in terms of personal finance, encouraging them to take control of their financial future.