Edward Cullen, the vampire character played by Robert Pattinson, is the inspiration for this fashion editorial called “Into The Twilight.â€
Young model Lucas Mascarini is styled by Kenneth Vernon as the alluringly solemn vampire with photography by Vincent Paul Yong. The editorial appears in the new issue of NewMan, a Malaysian men's magazine. This is the latest example of 'Twilight' mania, see more below.
Implications - Thanks to the success of Twilight, True Blood and other magical pop culture products, supernatural elements have been romanticized. The lighter approach to vampires is bringing in a younger audience who can now enjoy horror in a PG-13 manner. This has inspired many brands use this new family-friendly imagery of macabre themes in products that can now be targeted toward the younger demographic.
Stylish Vampires
'Into The Twilight' Shows Preppy Edward Cullen
Trend Themes
1. Supernatural Fashion - Brands can capitalize on the popularity of supernatural themes by featuring them in their fashion campaigns.
2. Youth-focused Horror - As horror becomes more family-friendly, there is an opportunity for businesses to create products and content that appeals to a younger demographic.
3. Pop Culture-inspired Advertising - Using popular fictional characters and franchises in advertising can attract a passionate fanbase and increase customer engagement.
Industry Implications
1. Fashion - Fashion companies can use supernatural themes to create unique, eye-catching designs that appeal to a younger audience.
2. Entertainment - The popularity of supernatural themes in pop culture creates opportunities for businesses to produce movies, TV shows, and other forms of media.
3. Advertising - Companies can use the popularity of pop culture franchises like 'Twilight' as a way to promote their products and services, utilizing the passion of dedicated fan bases to increase engagement.