A new SXSW event called the 'Interplay Lab' allows festival goers to manipulate music with their hands. While listening to music is primarily an auditory experience, this event allows users to enjoy their favorite compositions through different senses.
The Interplay Lab is part of Deloitte Digital's 'Audience Reactive Composition' exhibit at SXSW. The event is designed to offer a new kind of musical experience by giving users the ability to manipulate instrumental compositions with their hands. This is possible through the use of five new musical instruments that allow users to experiment with different sounds. The instruments react intuitively, giving the user the power to control and create entire compositions.
The event ultimately offers a more interactive way to experience SXSW by going beyond the idea of passive listening.
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
Trend Themes
1. Tactile Music Manipulation - Disruptive innovation opportunity: Developing new musical instruments and technologies that allow users to manipulate and create music through tactile interactions.
2. Multi-sensory Experiences - Disruptive innovation opportunity: Designing events and exhibits that engage multiple senses, enhancing the overall experience for users.
3. Interactive Event Experiences - Disruptive innovation opportunity: Creating more interactive and participatory events that encourage users to actively engage with and contribute to the experience.
Industry Implications
1. Music Technology - Disruptive innovation opportunity: Exploring advancements in music technology to develop new instruments and tools that enhance user interaction and creativity.
2. Event Planning - Disruptive innovation opportunity: Integrating multi-sensory elements into event planning and design to create immersive experiences.
3. Music Production - Disruptive innovation opportunity: Incorporating user-manipulated musical experiences into music production processes, allowing for more personalized and interactive compositions.