Road Scholar, an educational travel platform for those over the age of 55 has recently unveiled a series of inter-generational travel programs that enable a grandparent to travel with a grand child.
Some of the curated travel plans offer adventure-based trips, tours and lesson plans including walks through the Grand Canyon, art and history classes in Berlin, surfing in Hawaii and even Italian river boat adventures. To promote the program, Road Scholar has introduced a contest which is sending one lucky pair on an all-expenses paid vacation to a currently undisclosed destination.
The contest serves as an extension of the brand's motto which rejects the mantra of "aging gracefully" by encouraging seniors to "age adventurously." Through this contest grandparents and grandchildren are offered a cost-effective way to connect with one another, and explore the world.
Inter-Generational Travel Contests
Road Scholar Wants Grandparents to Travel with Their Grand Kids
Trend Themes
1. Inter-generational Travel - Disruptive innovation opportunity: Develop all-inclusive travel packages tailored for inter-generational groups, providing unique and educational experiences for both grandparents and grandchildren.
2. Adventure-based Trips - Disruptive innovation opportunity: Create adventure-based travel programs that offer a range of activities and experiences for people of different age groups, fostering inter-generational bonding and learning.
3. Contest Marketing - Disruptive innovation opportunity: Utilize contests and giveaways to promote travel programs and engage potential customers, attracting new generations to the travel industry.
Industry Implications
1. Educational Travel - Disruptive innovation opportunity: Develop educational travel platforms that focus on inter-generational programs, offering curated trips and experiences for different age groups.
2. Tourism and Hospitality - Disruptive innovation opportunity: Rethink traditional offerings by creating inclusive travel packages that cater to inter-generational groups, fostering memorable experiences for both grandparents and grandchildren.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore new avenues of promotion through contests and giveaways, targeting different age demographics to expand the customer base of travel brands.