According to The Big Flake, the site is "a collective visual peom created to show the links between all of us and our wishes."
Click on the hypnotic falling snowflakes to view the wishes of others around the world, or post your own wish and a new snowflake is created. The shape of your snowflake is determined by the letters in your wish.
Implications - Globalization and social media are connecting people across the world and organizations are capitalizing on this by offering social media-like interactions with their customer base. Experiences evocative of social media usage cater to the general population's need to relate with others and feel a sense of community.
Interactive Wishes
The Big Flake
Trend Themes
1. Globalization - Opportunity for businesses to connect with a global customer base and offer interactive experiences.
2. Social Media Interactions - Creating experiences that mimic social media usage to cater to consumers' need for connection and community.
3. Community Building - Providing platforms for users to share wishes and connect with others around the world.
Industry Implications
1. E-commerce - Create interactive platforms for customers to engage with the brand and other users.
2. Technology - Develop innovative applications that facilitate global connections and social interactions.
3. Entertainment - Offer interactive experiences that create a sense of community and allow users to share and engage with content.