Jetstar worked with JCDecaux to surprise and delight people as part of an Australian campaign that paired an interactive travel ad with eye-tracking technology.
The ad revealed several pictures of dream destinations like Hawaii and Bali, which were highlighted based on a person's gaze. As a companion to this, the interactive travel campaign offered relevant messages to the area of a person's apparent interest. The interactive stations were designed to dispense Jetstar gift cards to participating individuals, with a $500 value that could be used to book a getaway.
With eye-tracking technology that detects and tracks where a person is looking, brands across a wide range of industries are able to deliver campaigns and experiences that feel engaging and highly personalized.
Eye-Tracking Travel Ads
Jetstar Gifted Flights to Dream Destinations with an Interactive Travel Ad
Trend Themes
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Eye-tracking Technology — Using eye-tracking technology to deliver engaging and personalized experiences to consumers.
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Interactive Advertising — Creating interactive ads that capture consumers' attention and offer relevant messages based on their interests.
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Surprise and Delight Campaigns — Implementing surprise and delight campaigns to create memorable experiences for consumers.
Industry Implications
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Travel and Tourism — Using eye-tracking technology in travel advertising to showcase dream destinations and offer personalized travel deals.
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Advertising and Marketing — Leveraging eye-tracking technology and interactive ads to optimize ad engagement and deliver personalized messaging.
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Retail and Loyalty Programs — Incorporating eye-tracking technology in retail environments to surprise and delight customers with personalized promotions and rewards.