teamLab has launched multiple digital art installations in Japan as of late that explore the culmination of art and technology, but its newest interactive gallery adds commerce to the mix. teamLab's newest permanent installation in the Shinjuku ward of Tokyo, Japan was created for French beauty brand L’Occitane. 'Digital Provence' is an immersive installation that features fields of flowers that explore some of the fragrant ingredients that are used in the brand's beauty products.
Inside the space, visitors are able to explore the multi-sensory Fragrance Wall, which accompanies images of flowers with aromatic scents. There's also the Flower Table, which brings some of the ingredients used in the products to life with projections under the surface of physical products.
The new installation in Japan is free to visit and supported by both the French and Provençal tourism industries.
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
Trend Themes
1. Multi-sensory Installations - This trend offers opportunities for brands to create immersive experiences that engage multiple senses and enhance brand recognition and customer engagement.
2. Digital Art and Commerce Integration - Brands can explore the combination of art and commerce by integrating digital art installations that promote and showcase their products or services.
3. Interactive Marketing Experiences - Creating interactive marketing experiences can captivate consumers, increase brand awareness, and drive sales by providing immersive and engaging interactions.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage multi-sensory installations to enhance customer experiences, showcase product features, and create lasting brand connections.
2. Tourism and Hospitality - The tourism and hospitality industries can enhance visitor experiences by integrating digital art installations with local attractions and landmarks, creating unique and memorable experiences for tourists.
3. Retail and E-commerce - Retailers can utilize interactive marketing experiences to create unique shopping experiences, increase customer engagement, and drive online and in-store sales.