Brain Dead works in collaboration with fellow streetwear expert A.P.C. on 'INTERACTION #3' collection for the season. The joint capsule features simplistic silhouettes that are true to A.P.C. and its understated design language translated through the pieces.
There are the bases of pullover hoodies, tees, caps, totes, and crewneck sweaters. Each piece is then adorned in captivating graphics that nod to Brain Dead's overall design language. Notably the collaborative capsule also features denim totes, denim caps, and a denim jacket that is decorated with yellow font as a contrasting touch across the front. To round out the entire INTERACTION #3 release, the capsule features a pair of sneakers as well, showcased by Kyle Ng on Instagram.
Understated Streetwear Collaborations
Brain Dead and A.P.C Join for the INTERACTION #3 Capsule
Trend Themes
1. Understated Streetwear Collaborations - Collaborations between different streetwear brands to create simplistic designs with captivating graphics.
2. Denim Accessories in Streetwear - Incorporating denim totes, caps, and jackets as key components in streetwear collaborations.
3. Graphic Design in Streetwear - Utilizing captivating graphics as a key component in collaborative streetwear collections.
Industry Implications
1. Fashion - Opportunities for streetwear brands to collaborate with one another and incorporate denim and graphic design in their collections.
2. Retail - Retailers can stock streetwear collections that incorporate these trends to attract customers interested in unique collaborations and understated designs.
3. Marketing - Opportunities for marketers to showcase collaborative streetwear collections that feature denim and captivating graphics on social media platforms such as Instagram.