Integral Ruedi Baur has come up with an original 3D sign for The New School based in New York City. The design is done "to play with perspective in a way that indicates a direction or floor level within the building," according to DesignBoom.
As onlookers move upwards, the perspective intensifies with every single floor of the school. This was done for symbolic purposes as the various colors are meant to represent the numerous subjects offered by the school (and perhaps the increasing intensity that comes with every level of study)! Either way this design by Integral Ruedi Baur is a perfect form of self-promotion for the school. Showing off its creative endeavours is sure to attract more students to its programs, and hopefully be better for business in the long run. Photo Credits: designboom, som
Symbolic School Signage
The New School Presents an Intricate 3D Sign by Integral Ruedi Baur
Trend Themes
1. 3D Signage - The use of intricate 3D signs in signage design presents an opportunity for businesses to create visually appealing and engaging displays.
2. Symbolic Representation - Using colors and symbols to represent concepts and ideas in signage can help businesses communicate their values and messages in a more impactful way.
3. Perspective-based Design - Designing signage to play with perspective and create optical illusions can capture attention and stand out in crowded environments.
Industry Implications
1. Education - Implementing innovative signage design in educational institutions can enhance the overall student experience and create a strong visual identity.
2. Advertising and Marketing - Incorporating 3D signage and symbolic representation in advertising campaigns can help businesses differentiate themselves and leave a lasting impression on consumers.
3. Architecture and Interior Design - Collaborating with designers to create perspective-based signage can add a unique touch to architectural projects and create immersive spaces.