The newest Instagram video app takes short bursts of photo and strings the individual images together to create miniature, shareable video clips.
The Instagram video app, called Boomerang, is the social media photography company's third stand-alone app. Boomerang is a simple concept that's sure to be instantly popular. It's intuitive and easy to use and creates highly shareable content.
The Instagram video app works with the quick of a button, making it just as easy as taking a picture. The Boomerang app instantly takes a rapid succession of five photos. It then strings the pictures together to create a tiny video clip, similar to a GIF. Then users can upload the Instagram video app's product to their feed to share with all their friends.
Short Stop-Motion Apps
This Instagram Video App Connects Bursts of Photos to Create Short Clips
Trend Themes
1. Boomerang Videos - The trend of short stop-motion videos generated through apps like Boomerang offer opportunities for companies to create more interactive content on their social media platforms.
2. Rapid Succession Imaging - The trend of capturing several photos in quick succession has opened up opportunities for app developers to create new, innovative ways to use these photos, such as stop-motion videos.
3. Micro-content Creation - The trend of creating highly shareable content in small, digestible pieces like Boomerang videos offers opportunities for companies to capture their audience's attention in a fun and engaging way on social media.
Industry Implications
1. Social Media Platforms - The development of new apps like Boomerang highlights opportunities for social media platforms to incorporate more interactive features for their users and keep up with emerging trends.
2. Digital Advertising - The trend of short, memorable content like Boomerang videos presents opportunities for digital advertisers to create more engaging and memorable ads that capture their audience's attention in a crowded digital space.
3. Photography Equipment - The trend of capturing rapid succession images presents opportunities for photography equipment companies to develop products that cater to this new demand and help users capture the best moments in the fastest and most efficient way possible.