Today popular social media platform Instagram announced a new feature called Instagram stories. This new option allows users to "share all the moments of your day, not just the ones you want to keep on your profile." Pictures and videos that users share as part of their story are grouped together in one continuous slideshow, just like Snapchat stories. Instagram stories also disappear after 24 hours, which also borrows an ephemeral element from Snapchat.
This feature prevents users from oversharing on their feed, but still enables them to post in a creative way, whether they are documenting the details of their everyday life or multiple snaps from an event. This move shows how social platforms are learning and borrowing from each other as well.
Ephemeral Social Stories
Instagram Stories Let Users Create an Ephemeral Snapchat-Like Story
Trend Themes
1. Ephemeral Social Stories - The rise of ephemeral social stories suggests an opportunity for innovation in designing more creative and interactive storytelling platforms and features.
2. Integration of Social Media Platforms - The integration of popular social media platforms can create disruptive opportunities for businesses to reach larger audiences through seamless sharing of content between platforms.
3. Personalization of Social Media Experience - Personalizing the social media experience by allowing users to curate their own feed and stories can create opportunities for more targeted advertising and increased engagement.
Industry Implications
1. Social Media - The social media industry can benefit from developing new features and platforms that underscore the importance of creative storytelling, personalization, and integration between platforms.
2. Advertising - The advertising industry can benefit from the rise of ephemeral social stories by developing engaging and interactive ad campaigns that align with the storytelling nature of the platform.
3. Content Creation - The rise of ephemeral social stories creates an opportunity for content creators to experiment with new formats and styles that align with the storytelling nature of the platform, while still maintaining a level of uniqueness and authenticity.