TaskRabbit is an app that takes the dread out of chores by putting users in touch with skilled "Taskers" to do it for them, and, in light of New York Fashion Week, TaskRabbit is extending its service with 'Instagram Husbands.'
Since Instagram is a hugely important platform for fashionistas and New York Fashion Week is one of the biggest fashion events of the year, selfies simply won't do. Recognizing that, TaskRabbit's Instagram Husbands and Wives will help users to take pictures, edit them and conduct any fashion-related errands.
The benefits of an Instagram Husband are clear. For one, New York Fashion Week is all about clothing, and selfies don't do a good job of capturing an entire outfit. An Instagram helper from TaskRabbit will not only give a better perspective for pictures, but will also have a high-quality camera and professional photography knowledge.
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
Trend Themes
1. Instagram Assistance - TaskRabbit's introduction of 'Instagram Husbands' for New York Fashion Week highlights a growing trend of individuals seeking help with their Instagram presence
2. Gig Economy Expansion - TaskRabbit's move into assistance with social media highlights the expanding reach of the 'gig economy' into new areas
3. Personalized Task Delegation - TaskRabbit responds to the specific needs of its customers by developing new services--in this case, for individuals looking to enhance their Instagram presence
Industry Implications
1. Fashion - TaskRabbit's 'Instagram Husbands' meet a specific need in the fashion industry for high-quality photoshoots for social media
2. Photography - By offering skilled photography assistance, TaskRabbit is tapping into a burgeoning industry of professional photography services available on-demand
3. Tech/apps - As an on-demand app itself, TaskRabbit's expansion into the field of social media assistance highlights the potential market for new tech innovations that meet specific customer considerations for services