A hard copy Instagram Handbook For Brands was recently released, highlighting the use of Instagram for business. As social media platforms become more visually-driven, they are becoming increasingly popular ways for a brand to tell its story.
The book provides a look at eleven top brands on Instagram that are expert at creating engaging content, including Disneyland, Patagonia, Warby Parker, General Electric and Chobani.
On its Tumblr account, Instagram also provides five simple tips that make good starting points for brands looking to improve social strategies on Instagram, including pointers like: "find beauty everywhere" and "inspire action." By case studies from brands that have been incredibly successful, Instagram is proving itself to be a powerful tool for business to interact with current and prospective consumers.
Photo App Brand Books
The Instagram for Business Book Showcases Best in Class Brands on Instagram
Trend Themes
1. Visual-driven Marketing - The trend of using visually-driven platforms like Instagram for brand storytelling provides opportunities for businesses to engage with consumers in a more captivating and interactive way.
2. Brands on Social Media - The increasing popularity of brands on social media platforms like Instagram creates opportunities for businesses to showcase their products and tell their story to a wide audience.
3. Improving Social Strategies - The need for businesses to improve their social strategies on platforms like Instagram presents opportunities for innovative tools and services that help brands optimize their engagement and achieve better results.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can take advantage of the trend of visual-driven marketing to create compelling campaigns that resonate with consumers.
2. Social Media - The social media industry can benefit from the increasing number of brands joining platforms like Instagram, providing opportunities for growth and innovation in social media marketing.
3. Technology and Software - The technology and software industry can capitalize on the need for businesses to improve their social strategies on platforms like Instagram by developing innovative tools and software solutions that enhance brand presence and engagement.