Instagram is working on a new feature that allows users to add a song to their profile. Initially teased by Alessandro Paluzzi on Twitter, the feature is expected to appear at the bottom of your Instagram bio underneath the links tab. There, users can add a song of their choice to their profile in order to express their personal taste. In the screenshots, Paluzzi had added Rick Astley’s ‘Never Gonna Give You Up’ to his profile.
This feature draws comparisons to the MySpace song feature, which was highly popular in the early 2000s, allowing users to select a song that perfectly encapsulated their personality. Instagram has confirmed that the feature is an "internal prototype" at the moment and is not being tested externally.
Profile-Specific Song Selections
Instagram is Testing Adding Songs to Profiles Just Like MySpace
Trend Themes
1. Profile-specific Song Selections - Allowing users to add a song to their Instagram profile could lead to more personalized and emotional connections between users and their followers.
2. Revival of Personalized Social Media - Instagram's testing of adding songs to profiles can potentially bring back a more personalized and expressive social media experience similar to the MySpace era.
3. Innovative Social Media Customization - Instagram's new feature of adding songs to profiles can spur creative customization and inspire new forms of social media expression for users to explore.
Industry Implications
1. Social Media Platforms - Social media platforms can leverage the trend of personalized profile songs to boost engagement and user satisfaction.
2. Music Streaming and Curation Services - Music streaming and curation services can explore partnerships with social media platforms to offer more opportunities for users to showcase their music preferences and deepen engagement with their audiences.
3. Digital Marketing and Advertising - The addition of songs to Instagram profiles can potentially provide a new advertising avenue for businesses to target audiences based on their individual music preferences.