Joey from the TV show "Friends" would definitely go crazy over insamewiches.com. The site features the craziest ways in which you can create a sandwich.
Just click through the gallery above to see these truly insane sandwiches, which include everything from fish wrapped in beef, wrapped in bread, to a foot-long sammie in the shape of a lunch box.
I've never been more turned off by a sandwich.
Implications - Unconventional food products are becoming very popular because consumers thrive off of trying new things. Ideas such as sushi sandwiches allows the consumer to try two conventional products that meld into a super-unique food that provides a new experience for the taster.
Sushi Sandwiches
Insanewiches.com Creates the Weirdest Sammies (UPDATE)
Trend Themes
1. Unconventional Food Pairings - Consumers are seeking out new and unexpected food experiences, creating opportunities for businesses to experiment with unconventional food pairings such as sushi sandwiches.
2. Creative Sandwich Making - The trend towards creatively-designed and visually-striking sandwiches provides opportunities for businesses to differentiate themselves in the crowded food industry.
3. Novelty Eating Experiences - Novelty eating experiences created by unique sandwich combinations can attract customers looking for a fun and memorable meal.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to experiment with unconventional food pairings and creative sandwich designs.
2. Restaurant and Catering - Restaurants and catering businesses can capitalize on the trend towards novelty eating experiences by offering unique sandwich combinations and visually-striking presentations.
3. Food Blogging and Social Media - Food bloggers and social media influencers have a platform to showcase and promote the latest unconventional food trends, such as sushi sandwiches, which can drive interest and traffic to food businesses.