Located in a forest in Kent, the annual Innocent Unplugged festival is a whimsical and eco-friendly retreat that invites individuals to leave behind their mobiles for a weekend of community. Deemed as a "weekend off the grid," the Innocent Unplugged weekend takes place in May and involves live music, kinfolk-inspired dinners and plenty of other magical, tech-free activities.
The innovative event requires the purchase of tickets for entrance and seeks to serve as a catalyst in reuniting people with nature. Targeting the distance between one's self and the digital technology they are usually carrying around, the Innocent brand is able to position itself as one aligned with all-natural, earthy sentiments, an apt connotation for a company producing nutritional juice products.
Unplugged Forest Festivals
Innocent Unplugged is a Tech-Free Retreat in the British Countryside
Trend Themes
1. Tech-free Retreats - The rise in unplugged forest festivals presents an opportunity for businesses to develop tech-free retreat options for individuals seeking to disconnect from technology and reconnect with nature.
2. Eco-friendly Events - Innocent Unplugged festival showcases the growing trend towards eco-conscious events, inspiring businesses to pursue more sustainable practices in their event planning processes.
3. Community Building Activities - With the focus on community and connection at Innocent Unplugged festival, businesses can explore new opportunities for developing activities and experiences that encourage meaningful interactions and relationships.
Industry Implications
1. Event Planning - Unplugged forest festivals like Innocent Unplugged present a niche within the event planning industry for businesses to create more sustainable, tech-free environments for their clients.
2. Food and Beverage - Innocent Unplugged's kinfolk-inspired dinners offer an opportunity for businesses that specialize in food and beverage to create unique, community-centered dining experiences that align with the eco-friendly and natural sentiments of the festival.
3. Tourism - Tech-free retreats like Innocent Unplugged can inspire tourism companies to offer similar experiences that prioritize disconnection from technology and connection with nature and community as a selling point for their services.