Flower-Infused Foundations

Origins' Pretty In Bloom Foundation is Made with 12 Wildflowers

One of the newest products from Origins is a uniquely infused foundation that helps to create lightweight, medium coverage and a naturally radiant finish. The Origins Pretty In Bloom Flower-Infused Long-Wear Foundation SPF20 boasts 12 flowers, including reclaimed buttery flower, waxes from perfumeries, crushed petals and flower honey.

The 24-hour foundation boasts a formula that's sweat- and humidity-resistant and is offered in a wide range of shades to suit various undertones. Origins calls its hydrating, high-performance Pretty In Bloom formula a "skin-caring foundation," which likens the makeup product to skincare.

Beautifying flowers have been used in skincare and cosmetic products for ages but they are emerging once again for their effective and natural qualities.
Trend Themes
1. Flower-infused Foundations - Using flowers as ingredients in foundations to provide lightweight, medium coverage and a naturally radiant finish.
2. Skin-caring Foundations - Blurring the line between skincare and makeup, creating foundation products that provide hydration and high-performance benefits.
3. Natural Cosmetic Ingredients - Utilizing natural flowers and botanicals as key ingredients in cosmetic products for their effective and natural qualities.
Industry Implications
1. Cosmetics - Incorporating flower-infused foundations in the cosmetics industry to offer innovative beauty products with added skincare benefits.
2. Skincare - Expanding into skin-caring foundations, merging the aspects of skincare and makeup to provide a versatile product for consumers.
3. Beauty and Wellness - Bringing natural cosmetic ingredients, such as flower extracts, into the beauty and wellness industry to cater to the growing demand for clean and natural beauty products.

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