Indie rock yoga festivals? Oh yah, I'm all about this. The Wanderlust festival in Lake Tahoe, California combined music by artists like Broken Social Scene, Andrew Bird and Girl with professionally instructed yoga classes out in the open.
"Wanderlust is a new kind of festival bringing together the world's top yoga teachers and the best performers in rock & roll, all in a setting of breathtaking natural beauty," the festival site says.
Some of the other artists that played at the Squaw Valley Ski Resort event include Michael Franti & Spearhead, Spoon, Gillian Welch, Sharon Jones & The Dap, Kings, Rogue Wave and Amanda Palmer. Yogis included John Friend, Shiva Rea, Annie Carpenter, Christy Nones, Doug Swenson, Duncan Wong, Elena Brower, Janet Stone, Jason & Jenny, Katchie Ananda and Kenny Graham.
The images in the gallery are from the July 24-26 event. Sad you missed it? Make sure to keep your eyes peeled for Wanderlust 2010 dates. (See you there!)
Indie Rock Yoga
The Wanderlust Festival Combines Music, Yoga and Nature in Lake Tahoe
Trend Themes
1. Indie Rock Yoga Festivals - There is an opportunity to create more indie rock yoga festivals that bring together music and yoga classes.
2. Outdoor Yoga Events - This trend highlights the opportunity to develop more outdoor yoga events that immerse people in nature.
3. Combining Music and Fitness - There is a demand to bring together music and fitness which creates opportunities for innovation.
Industry Implications
1. Music Industry - The music industry can collaborate with the fitness industry to create music for fitness events.
2. Fitness Industry - The fitness industry can collaborate with musicians to create fitness events that blend music and fitness.
3. Event Industry - The event industry can incorporate more nature-friendly venues and elements into yoga events to cater to a growing market.